The Benefits of Webmaster Tools

There are many benefits to registering your website with webmaster tools.  Utilizing webmaster tools on your site will ensure that you are running a healthy website with the utmost efficiency.

Basic Benefits:

• Access to search statistics on Google
• Latest data regarding incoming links and internal links
• Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
• Shows you keywords you are targeting and how effective they are
• Insights into crawling and indexing activity on the site

The Breakdown:

Now, there is a lot to be said about webmaster tools, so let me summarize while highlighting the most important characteristics. Google Webmaster Tools allows you to access five main compartments of information about your site.  Configuration, Health, Traffic, Optimization and Labs.  The dashboard gives you a summary of some of the most important information you are going to want to see. Of the five tabs, Health, Traffic and Optimization contain the most helpful information for optimizing your site.

Being able to see at a glance the health of your site is important. Google webmaster tools allows you to see crawl errors, crawl stats and malware with a click of a button. Crawling is basically an all encompassing word for how users move around your site. Improving crawling of your site and getting rid of any malware (viruses, bugs, etc.) can very much improve your site and make users happy.

By understanding the traffic of your site, you can begin to understand about your audience and how they view your site in search engines.  Under the “Traffic” tab, the Search Queries section will allow you to look deep into the statistics of how your viewers are finding your site.  Here you can view what keywords people are using to find you, how often those keywords are directing them to your site, number of clicks, impressions and their CTR (click through ratio).  Once you have a more indepth understanding of your audience, you can cater your SEO keywords to them, thus directing more traffic to your site.

The “Traffic” tab also allows you to access your link information.  Inbound and internal links are the holy grail for SEO Service.

Inbound Links:

1. Links from somebody else’s website to yours.  Here you want to be looking for quality.  The goal is for high quality sites with good content, page rank, and relevant to your needs to link from their page to your site.
2. It is important to not have these inbound links always directing to one page (i.e. Home Page). Push the direction of links to other pages that may not be seen as much in order to strengthen your SEO.

Internal Links:

1. In layman’s terms, an internal link is one that points to another page on the same website.
2. The more links that point to a particular page, Google sees that as the page having a perceived value.
3. Internal links help facilitate the movement of your visitor through your site.

Under the “Optimization” tab there are two very notable tools , HTML Improvements and Content Keywords.  HTML Improvements shows your Meta descriptions, title tags and non-indexable content.  By addressing these, you may help improve your site’s user experience and performance. The Content Keywords page lists the most significant keywords and their variants Google found when crawling your site.  Using these keywords in conjunction with Search Queries provides insight into Google’s interpretation of your site’s content.

How to Install Google Webmaster tools:

Google webmaster tools has a relatively simple site verification process that must be completed in order to access your site on webmaster tools.  In order to install Google webmaster tools, you must have a Google account.  If you have a gmail account, you simply use that to log in to webmaster tools by clicking here  www.google.com/webmasters/tools/.  If you do not have a Google account, you can create a free one here: http://bit.ly/12gq89q. Or else If you want seo services
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Once you log in to webmaster tools, there are 3 different ways to verify your site: XML file, Meta Tag, or CNAME.

I have had the most success using the Meta tag verification option. If your site is built on WordPress, and you use Yoast SEO plugin, there is a very simple way to verify your site through the general settings of that plugin using the Meta tag. When you input the Meta tag into Yoast SEO, be sure that you use only the tag and not the surrounding code. Example below:

 

Webmaster Tools VS. Google Analytics:

So, why use webmaster tools when you have access to a lot of the same information on Google Analytics?  While webmaster tools may seem similar to analytics, there are many distinct differences between the two.  Google Analytics is meant to give a picture of who is coming to a website, how many hits a site gets, how people are finding the site and what content is popular. Webmaster tools differ in that they are designed to provide a picture on how a website is seen by a search engine.  How does Google perceive your site?

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Best On-page SEO Techniques for 2016

Search Engine Optimization has divided into two parts one is an on page seo optimization and second is an off page seo optimization but today Here we Explain on page seo techniques. On page SEO is the most important process for better rankings and also for a successful internet marketing campaign. Every internet marketing campaign need to do best seo optimization for his websites.

Here we are going to share some best effective On Page SEO techniques  for 2016, This seo Techniques will surely rank your website and also useful for make you successful internet marketing campaign.

On Page SEO Techniques 2016

1) Use of Keyword in Title

Use always unique keyword in title of the Post that will help both search engines and users understand what the page is about. use that same keyword in the post content also Repeat Title keyword in content 2 or 3 times. This on page seo tips plays major role in seo.

2) Meta Tags

Use keyword in Meta Title, Meta Description and Meta keywords in the post. This on page seo techniques give signals to search engine about your chosen keywords . Try to add focus keyword in Meta Title means keyword you want to Rank.

3) Add Keywords in URL

Add keyword in Post URL then surely your post will rank in search engine and also add custom permalink throw that you can add keyword in post url.

4) Avoid keyword Stuffing

Before some year many SEO Companies used keyword stuffing to rank web pages top in search engines . Now a days Keyword Stuffing considered as a bad practice and also search engine will penalise you for sure if you doing it. so make sure do not repeat important keyword more than times.

5) Keyword placement

Keyword placement  is most important point because if your keyword placement will rong then than your web page not rank highly. so use your keyword at the front of page titles and in the page copy, throw that search engine will understand which keyword you are trying to rank.

6) Proper USE of H Tags

Use H Tags in you Content, if you are optimizing 3 or 4 keywords  in your post content then you can use different tag for different 3 keyword. use H1 tag in title, second H2 is for sub Heading.

7) High light your Keywords
 
This is one keyword optimization techniques in the content. you need to apply this on page seo optimization techniques in your every  post. so  High light your Keywords by making Bold , Italic and underlined.

8) Use keyword in Starting and Ending of post

Start your content with keyword and also end with keyword, Use keyword in Staring Paragraph and Ending Paragraph, this SEO techniques will use every one , you can not avoid this techniques.

9) Interlinking the Posts

Try to add interlink of your site in every post, Interlinking is an effective SEO techniques to increase your search engine ranking.

10) USE Image alt Tag and Title Tag

Use less 1 image in every post or page and also put alt tag and title tag in image property, choose keyword in Alternative Text. if you use more than one then one image in a post then add other keyword in other image alt tag.

11) Quantity of Words in Page Copy

Use unique content in page copy, quantity is first matter than quality so write unique content and also write good content  throw that user will interact and interest to read more article of your site.

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